The result of five years of research, this eye cream features a technological innovation that’s new to the brand (and a first in terms of any eye creams we’ve tried). The technology allows for collagen to be regenerated from within the skin, which therefore increases collagen at the source of cell regeneration. Though it sounds super science-y (and it is), the formula is made with 99 percent natural-origin ingredients, including the brand’s proprietary VITACELLREGEN Complex. This blend uses “plant-based stem cells from Japanese rose and kiwi berry to reactivate skin rejuvenation from within.”

URL: https://www.newbeauty.com/launch-list-the-best-beauty-products-launching-in-september/5