Glossy x Launchmetrics Research: The buzziest doctor-founded skin-care brands in Glossy

In recent years, doctors have become veritable social media stars themselves, which has helped their brands gain and maintain buzz. For Glossy, Launchmetrics looked at the most talked about doctor-founded brands in December, based on MIV. A proprietary Launchmetrics metric standing for media impact value, MIV tracks the impact of influencers, print media, celebrities, official third-party partners and a brand’s own media channels. 

URL: https://www.glossy.co/beauty/glossy-x-launchmetrics-research-the-buzziest-doctor-founded-skin-care-brands/